India

 Tobacco laws under fire

While the anti-tobacco lobby in India is euphoric about the government's proposed ban on tobacco advertisements in the country (Down To Earth, Vol 3 No 3), Members of Parliament from Andhra Pradesh

Publication Date: 
14/07/1994
Down to Earth
Tags:
Tobacco, Advertising, Legislation, India
India

 Puffed out

THE anti-smoking lobby in India country will receive a shot in the arm once tougher regulations currently being drafted by the Union health ministry are implemented. The proposed measures will

Publication Date: 
29/06/1994
Down to Earth
Tags:
Tobacco, Advertising, Legislation, India
India

 Exploring India's rural market potential

With rural disposable incomes outstripping urban ones, there is a lot of scope for the expansion of the rural market base.

Publication Date: 
29/06/1993
D K Bose, Kunal K Sinha
Down to Earth
2
19930630
0
Tags:
Economy, Urban Habitat, Rural Habitat, TV, Advertising, India
Energy

 Out of this world!

THE ARNOLD Schwarzenegger-starrer, Lost Actfon Hero, is to be advertised in space. Columbia Pictures is paying $500,000 to have the movie's logo and name painted in large red, yellow and

Publication Date: 
14/04/1993
Down to Earth
Tags:
Space Technology, Advertising, United States Of America (US)
Agriculture

 Green code

APPEARANCE is definitely more important than substance, or so our advertisers believe. They have adopted a 'green code' which determines the aesthetics of outdoor advertising. For instance,

Publication Date: 
29/09/1992
Down to Earth
Tags:
Green Products, Hoardings, Advertising
Advertising

Should Celebrities Be Held Criminally Liable For Endorsements?

Last year, a government testing laboratory found 'excess' lead in Maggi - one of the most popular brands of instant noodles. The brand ambassadors of the product, actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta were not only flayed on social media but a case was filed against them in a local court in Uttar Pradesh. The case rested on the logic that celebrities should be held accountable for any product they endorse, since the celebrities, have a mass following and have the ability to sway people.

Tags:
Advertising, Sunita Narain, Centre for Science and Environment (CSE)
Energy

Ethanol: to tariff or not to tariff?

Brazil and the US are locked in hot competition over ethanol trade, with the former seeking more market access and the latter determined to protect its domestic producers.

Publication Date: 
01/05/2010
Bridges
14
2
0
Tags:
Maize, Sugarcane, Ethanol, Trade, Energy Policy, Energy Efficiency, Biofuel, Energy, Advertising, United States Of America (US), Brazil, Bridges
Energy

35 hoardings running on solar power

About 35 hoardings have been shifted from conventional electricity to solar energy in the city, Pakistan Electric Power Company (PEPCO) Energy Conservation General Manager (GM) Tahir Bisharat Cheema said on Friday.

Publication Date: 
18/04/2009
Daily Times (Pakistan)
Tags:
Renewable Energy, Solar Energy, Energy, Advertising, Pakistan
Energy

Bringing the sun alive at night: Solar-powered advertising

The use of solar energy is now moving into new frontiers, some as varied as illuminating the billboards. Perhaps the sun is becoming brighter as the day progresses more so in the rural landscapes and lately within the urban ambiences too. The moot question that remains is whether there is a compulsive need to use solar energy for urban uses like advertising?

Publication Date: 
01/04/2009
Suneel Deambi
Akshay Urja
2
5
28
Tags:
Renewable Energy, Solar Energy, Energy, Advertising, India

Govt plans to crack down on surrogate liquor, tobacco ads

Minister for Information and Broadcasting P R Dasmunsi on Tuesday told Lok Sabha that the Government planned to take action against surrogate advertising resorted to by tobacco and liquor companies.

Publication Date: 
19/03/2008
Indian Express (New Delhi)
Tags:
Tobacco, Health, Smoking, Advertising, Ministry Of Health And Family Welfare, India

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