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The model of the social and ecological market economy can provide a perspective from which to approach the many unresolved questions in the region, and, after many discussions with the partners in government agencies and the private sector, have come to believe that Asian perceptions of the state, the economy, and social values potentially match the concepts of the social and ecological market eco

TRANSFORMING CAPITALISM Business Leadership to improve the world for everyone By Arun Maira Nimby Books Mentor Series, Pages: 211; Price: Rs 595

Corporate social responsibility or CSR has come to be regarded mostly as a farce. . Indian companies put a little money into CSR to make themselves look good. It is important for them to be seen as caring. For the record, CEOs pay the usual lip service to development and working for the community. CSR with a nudge and wink has now become commonplace. But what about those companies that want to go beyond corporate charade and really make a difference? How do they make CSR work?

Given its Tata heritage, Tata Motors is a champion of responsible business.

At ITC, CSR is built into its businesses.

Tata Steel's social responsibility predates regulations.

L&T takes its nation-building philosophy quite literally.

Corporate social responsibility is all the rage. Occasionally there comes a report that shows that it is also mostly bunkum. When the Mumbai-based ngo Karmayog rated corporate houses for their

Vedanta is planning a 600,500 tonne aluminium smelter and a 1,200-1,300 megawatt power plant in West Bengal's Burdwan district. The company is likely to sign an agreement with the state government soon. State commerce and industries secretary Sabyasachi Sen told Down to Earth the proposed project was "still in the talks phase' and that the company was "looking into the corporate social responsibility aspect' of the project. He didn't clarify how much land would be required for the project, but said the company's subsidiary, Balco, has over 80 ha of unused land in the district.

manoranjan Das bsc, llb, mca thought his degrees would get him a job at the Vedanta Alumina refinery in Orissa's Lanjigarh block. He had more reasons; one acre of his family land is now part of

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