Kerala Tourism’s responsible tourism model at Kumarakom, linking local community to the hospitality industry, has won the national award for the best rural tourism project.

Kerala also bagged honours in three other categories at the National Tourism Awards for 2011-12. The best wellness centre award went to Somatheeram Ayurveda Resort at Chowara near Thiruvananthapuram, while Pioneer Personalised Holidays won in the best approved inbound tour operator and travel agent category.