Both HLL and ITC are looking ag garnering a bigger piece of the rural market. For one, HLL's Project Shakti uses the entrepreneurship of rural women to reach out to over one million rural households
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/rural-vengeance
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-today-new-delhi
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/industry