A local detergent product, made by a women's self-help group, has evoked great response in Nagaland encouraging many other SHGs to' emulate their success story. The detergent powder, cheaper than some popular brands of consumer majors and largely popular, is made by a self-help group (SHG) in a village near Dimapur with caustic soda and other locally available materials. Initiated by a few Naga women activists, 'Women Ahead' is now transforming many homes and families in rural Nagaland.