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Coke campaign focuses on what's not in the drink [1]

LONDON: The famous Coca-Cola secret formula is becoming just a little less secret.

For more than a century, Coke has fiercely guarded its recipe, created in 1886 by John Pemberton, a druggist in Atlanta who was trying to concoct a health drink. In recent decades the company has spun an aura of mystery around the formula - partly for competitive reasons, but also as a marketing tool.

Publication Date: 
08/08/2008
Victoria Young [2]
International Herald Tribune (Bangkok) [3]
Tags:
Soft Drinks [4], Coca Cola [5]

Technology Partners: MimirTech

Source URL: http://admin.indiaenvironmentportal.org.in/news/coke-campaign-focuses-whats-not-drink

Links:
[1] http://admin.indiaenvironmentportal.org.in/news/coke-campaign-focuses-whats-not-drink
[2] http://admin.indiaenvironmentportal.org.in/category/author/victoria-young
[3] http://admin.indiaenvironmentportal.org.in/category/newspaper/international-herald-tribune-bangkok
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/soft-drinks
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/coca-cola