This policy by the Punjab government is aimed at providing the framework for tourism growth in the state in an environmentally, socially and economically sustainable manner.

Ecotourism is one of the tools whereby people are encouraged to visit natural beauty of forests to promote action to conserve it. It is about striking harmonious synergy between cause of conservation, aspirations of local communities and need for sustainable travel. With this background, the Government of Punjab has resolved to make the promotion of ecotourism in the State a priority area. It shall be developed in harmony with the broad framework outlined in the Tourism Master Plan for the state. The focus shall be on conservation of natural resources through awareness building, diversification of tourism activities and destinations, and local community participation and synergy with general development of tourism sector. This Policy is aimed at informing and sensitizing the general public and related Government Departments towards ecotourism and laying down the framework for its growth in the State in an environmentally, socially and economically sustainable manner.