Through a case study on the Tata Iron and Steel Company, this article aims to clarify how a large-scale Indian industrial enterprise developed its business strategy in order to expand suitable sales networks in the 1920s, when the consumption pattern of steel changed drastically.
Technology Partners: MimirTech
Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/selling-steel-1920s-tisco-period-transition
[2] http://admin.indiaenvironmentportal.org.in/category/author/chikayoshi-nomura
[3] http://admin.indiaenvironmentportal.org.in/category/journal/indian-economic-and-social-history-review
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tata-iron-and-steel-company-tisco
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/iron-and-steel-industry-0
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/history
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/industry
