Ban cigarette filters. Start a deposit-return scheme for used butts. Hold manufacturers responsible for clean-ups.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/ban-cigarette-filters-curb-hazardous-tobacco-waste-say-researchers
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/guardian-uk
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/solid-waste
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tobacco
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/health-effects
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/arsenic
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/lead
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/water-pollution
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/non-biodegradable-waste