- Lobbies for extension of patent rights, thus preventing the production of cheaper generics
- Increases lobbying expenditures and contributes to parties' campaign funds, thereby warding off government interference
- Introduces cheaper generics just when its patent is due to expire, thus making profits from both the original and the generic copy
- Plays on people's psychology: knowing fully well that even if they increase prices, customers will purchase the product they trust, even if it costs more
- Finances research on new drugs, findings are exaggerated to benefit them
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/trade-tactics
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/down-earth
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/drug-industry