How people remember things, why some things are more memorable than others, and how memory might be improved, are slowly being cleared up : a
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/memory-building
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/economist-london
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/health