Donating $10 to buy a mosquito net to save an African child from malaria has become a hip way to show you care, especially for teenagers. The movement is like a modern version of the March of Dimes, created in 1938 to defeat polio, or like collecting pennies for Unicef on Halloween.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/10-mosquito-net-making-charity-cool
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/new-york-times-new-york
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/malaria
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/africa