IEREED (Institute for Enviornment Research Entrepreneurship Education and Development) India carried out a hi-tech campaign to remove pollution on the ocassion of Shivratri. The Non-Government Organisation sent out SMS and e-mails to people urging them to abstain from the use of polythene on the ocassion.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/stopping-shivratri-pollution-through-sms
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/pioneer-lucknow
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/plastics
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/non-biodegradable-waste
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/ngo
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/uttar-pradesh
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/lucknow-d