Being rated ecology-friendly is both needed and profitable.
Green ratings were a no-no for most Indian companies till a few years earlier. But the ratings have now graduated from just being an initiative of non-government organisations to something both the government and industry would like to embrace fast.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/india-inc-getting-over-green-rating-blues
[2] http://admin.indiaenvironmentportal.org.in/category/author/sreelatha-menon
[3] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-standard-new-delhi
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/environment
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/green-rating-projects
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/green-rating-projects-cse
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/cse