The Information, Education and Communication (IEC) Division of the
Ministry of Rural Development (MoRD) carried out a special campaign on Television to popularize and create awareness about MGNREGS through two visuals namely “Hindustan Ki Guarantee” and “Zamana Kehta Hai’. A study was taken up with the basic objective to assess the reach, efficacy and impact of the IEC activities on MGNREGS through the two above named visuals in three identified States i.e. Bihar, Rajasthan and Uttar Pradesh and also the National Capital Region.