'Doodh Ka Doodh Pani Ka Pani Abhiyan' is being conducted by Bhopal Cooperative Dairy Federation with a view to making consumers aware of adulteration in milk.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/69-percent-samples-found-sub-standard-during-doodh-ka-doodh-pani-ka-pani-abhiyan
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/central-chronicle-bhopal
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/dairy-development
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/milk
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/bhopal-d
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-adulteration