If you ride a rickshaw from the railway station to the bus terminus in Jabalpur, you can’t miss gigantic billboards showing a woman activist being offered a bottle of Kinley water at a hunger strike.
Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/packaged-trust
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/down-earth
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/coca-cola