the natives of Ladakh recently earned a huge profit through direct auctioning of the processed pulp of seabuckthorn (Hippophae rhamnoides var turkestanica) berries. The Ladakh Autonomous Hill Development Council (lahdc), through cooperatives formed among local communities, sold nearly 86,000 kilogrammes (kg) of the pulp to Arctic Bio-Pro Limited, a Delhi-based company. The people earned Rs 15 per kg of berry collected and the lahdc a profit of Rs 10 lakh.

Leh Berry, a popular brand of seabuckthorn nectar, was in the news a few months ago following the detection of a major financial scam involving two former top officials of the Ladakh Food Limited (lfl), Leh Berry's manufactures (see [2]