Public transport is today facing a highly competitive market and qualitative excellence of the service provided is the only way to improve the market share and sustain competition. A constant feed back on customer requirements and perception is obtained regularly through Market surveys. (Oct-Dec 2007)
Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/marketing-public-transport
[2] http://admin.indiaenvironmentportal.org.in/category/author/n-subbaram
[3] http://admin.indiaenvironmentportal.org.in/category/journal/indian-journal-transport-management
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/economy
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/public-transport
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/india