When CEO Takeo Fukui says he would spend $10 billion to rack up a Formula One victory for Honda, you get the sense that he really means it. Under Fukui's five-year leadership, Honda Motor's car sales have jumped by a third and profits by an even bigger margin to a record $5.8 billion last year. But it's the lack of an F1 win that sticks in the craw of the 63-year-old former engineer, who joined Honda precisely because it was the first Japanese automaker to enter the world's premier motor sport. Fukui just doesn't like to lose.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/hondas-ceo-gears-next-hybrid-race
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/planet-ark-australia
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/hybrid-electric
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/auto-industry
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/honda-motor