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BRAND BRAINER: Getting connected with green mobiles [1]

Writankar Mukherjee KOLKATA

GLOBAL consumer electronics and mobile phone vendors are going green in India. Heavyweight brands like Nokia, LG, Samsung and Haier, among others, are planning to roll out products that will be positioned on an environmentfriendly platform. It is the first time that environment as a brand strategy has evolved in the Indian consumer electronics industry.

Publication Date: 
19/07/2008
Economic Times (New Delhi) [2]
Tags:
Green Products [3], Recyclable Waste [4], India [5]

Technology Partners: MimirTech

Source URL: http://admin.indiaenvironmentportal.org.in/news/brand-brainer-getting-connected-green-mobiles

Links:
[1] http://admin.indiaenvironmentportal.org.in/news/brand-brainer-getting-connected-green-mobiles
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/economic-times-new-delhi
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/green-products
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/recyclable-waste
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/india