India Environment Portal | News, reports, documents, blogs, data, analysis on environment & development | India, South Asia
Published on India Environment Portal | News, reports, documents, blogs, data, analysis on environment & development | India, South Asia (http://admin.indiaenvironmentportal.org.in)

Home > Featured Articles > Pill pushers: Pharmaceutical marketing in an overmedicated nation > Pill pushers: Pharmaceutical marketing in an overmedicated nation

Pill pushers: Pharmaceutical marketing in an overmedicated nation [1]

Melody Petersen covered the pharmaceutical beat for The New York Times for four years. In 1997, her investigative reporting won a Gerald Loeb Award, one of the highest honors in business journalism. She is the author of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (2008).(An interview with Melody Petersen)

Publication Date: 
01/07/2008
Multinational Monitor [2]
30
1
0
Tags:
Health Effects [3], Health Personnel [4], Drugs [5], Drug Industry [6], Multinational Corporations (MNCs) [7], Advertising [8], United States Of America (US) [9]
Centre for Science and Environment
National Knowledge Commission Government of India

Technology Partners: MimirTech


India Environment Portal by Centre for Science and Environment is licensed under a Creative Commons Attribution-Share Alike 2.5 India License.


Source URL: http://admin.indiaenvironmentportal.org.in/feature-article/pill-pushers-pharmaceutical-marketing-overmedicated-nation

Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/pill-pushers-pharmaceutical-marketing-overmedicated-nation
[2] http://admin.indiaenvironmentportal.org.in/category/journal/multinational-monitor
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/health-effects
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/health-personnel
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/drugs
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/drug-industry
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/multicorporations
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/advertising
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/united-states-america-us