Pill pushers: Pharmaceutical marketing in an overmedicated nation
Pill pushers: Pharmaceutical marketing in an overmedicated nation
Melody Petersen covered the pharmaceutical beat for The New York Times for four years. In 1997, her investigative reporting won a Gerald Loeb Award, one of the highest honors in business journalism. She is the author of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (2008).(An interview with Melody Petersen)
Publication Date:
01/07/2008
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