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Getting it wrong, mostly [1]

Sarah Qezilbash / New Delhi June 1, 2009, 0:48 IST

What does a brand do in times of trouble? What roles can advertising and communication play in times such as these? Just advertise or use tools like PR to send out positive signals to the world? And does a bigger brand, and a bigger ad budget automatically guarantee success?

Publication Date: 
01/06/2009
Business Standard (New Delhi) [2]
Tags:
Food Standards [3], Pesticides And Toxins [4], CSE Study [5], Soft Drink Standards [6]

Technology Partners: MimirTech

Source URL: http://admin.indiaenvironmentportal.org.in/news/getting-it-wrong-mostly

Links:
[1] http://admin.indiaenvironmentportal.org.in/news/getting-it-wrong-mostly
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-standard-new-delhi
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-standards
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/pesticides-and-toxins
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/cse-study
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/soft-drink-standards