The launch of Palm Lahar soft drink could have gone unnoticed as just another cola launch, had it not been for the owner of the brand. Unbelievable as it may sound, it's the tourism-minded government of Kerala.
Technology Partners: MimirTech
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/gods-own-drink
[2] http://admin.indiaenvironmentportal.org.in/category/author/rajesh-kumar-singh
[3] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-world-kolkata
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/soft-drinks
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/palm
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/central-food-technological-research-institute-cftri
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/mysore-t
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/kerala
