No small sachets, no video-on-wheels, no wall paintings. Rural 2.0 is not just about selling soaps or colas in flexible sizes at lower prices. It is about creating a market from scratch by first developing it, solving its basic problems, figuring out what it needs and then designing a product or service built around that one need that a company could, probably, service.
Technology Partners: MimirTech
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/race-begins-again
[2] http://admin.indiaenvironmentportal.org.in/category/author/vanita-kohli-khandekar
[3] http://admin.indiaenvironmentportal.org.in/category/author/janhavi-abhyankar
[4] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-world-kolkata
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/rural-development
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/village-level-planning
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/union-carbide
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/ngo
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/india
[10] http://admin.indiaenvironmentportal.org.in/category/thesaurus/maharashtra
[11] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tamil-nadu
[12] http://admin.indiaenvironmentportal.org.in/category/thesaurus/uttar-pradesh
[13] http://admin.indiaenvironmentportal.org.in/category/thesaurus/hindustan-petroleum-corporation-hpcl
