baby food

Is baby food advertising unethical? Yes, thinks the government. It has issued notification to enforce an amendment to the Infant Milk Substitutes, Feeding Bottles and Infant Food Act of 1992. In a major boost to breastfeeding the amendment bans, in all types of media, advertising for both infant food and milk substitutes for babies less than two years of age. The manufacturers of infant milk substitutes would now also be required to indicate that their product could only be given to children over six months of age, unlike the four-month period indicated earlier. The 1992 regulation hadn't accounted for this fact, used compellingly by baby food manufacturers in advertisments, such as the one (from Reader's Digest, November 2000) for Cerelac, a product of Nestl