Dabur, which launched its milk beverage mix brand Chyawan Junior four months ago, is planning a national-level rollout for it by September. According to the company, Chyawan Junior received good response in Maharashtra and West Bengal, where it is being test-marketed. It has already gained 1 per cent market share in these states. Another company to foray into this market is fast-moving consumer goods heavyweight Hindustan Unilever with its Kissan Amaze brainfood range, which is a milk beverage mix product, biscuits and snacks. The company is test-marketing its product in Tamil Nadu and Karnataka. The Rs 1,500-crore milk beverage mix market is dominated by GlaxoSmith Consumer's Horlicks and Boost, Cadbury's Bournvita and Heinz' Complan. The two new entrants
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/dabur-hul-stir-milk-beverage-market
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-standard
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/milk-products
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-process-industry