Amul, a major manufacturer of ice-creams in the country, has switched to natural vanilla flavour in its entire range of vanilla ice-creams, to save the farmers in Kerala.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/amul-over-natural-vanilla
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/hindu
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/agriculture
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/milk-products
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-process-industry
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/gujarat