IN GERMONY Sweedan and the Netherlands, protecting and caring for the environment has become part of the culture. This high level of public awareness pushes the politicians and the industry towards looking for genuine changes in policies and laws. By contrast, it is just a greenwash here in France. The French politicians and government are very quick to make very grand announcements, but there is no action until we follow it up seriously and make a public issue out of it.

' This is how Bruno Rebelle, executive director of Greenpeace France, summarises the comparison of the progress made on environment protection across Europe. And the French approach to the