Pepsi, which was founded and marketed by a pharmacist as a digestive syrup, is revisiting its roots with an ultra-cheap softdrink that will aid the fight against anaemia in women in rural India.
The product expected to be launched as early as next year may cost just Re 1 or Rs 2 for a drink, although a decision on the packaging is pending, sources familiar with the project said here.
Technology Partners: MimirTech
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/pepsi-planning-ultra-cheap-drink-fight-anaemia
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-standard-new-delhi
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/soft-drinks-industry
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/pepsico
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/health
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/women
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/rural-health
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/anaemia
