Use non-posh outlets to serve non-metro and rural customers who reflect rising income levels and unmet demand.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/car-companies-drive-rural-india
[2] http://admin.indiaenvironmentportal.org.in/category/author/sharmistha-mukherjee
[3] http://admin.indiaenvironmentportal.org.in/category/newspaper/business-standard-new-delhi
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/automobiles
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tata-motors
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/hyundai-motors-india
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/china
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/ford-motor
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/vehicles
[10] http://admin.indiaenvironmentportal.org.in/category/thesaurus/population
[11] http://admin.indiaenvironmentportal.org.in/category/thesaurus/auto-industry