Call it going back to the roots. Or call it giving the Indian farmer his rightful due.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/see-no-powder
[2] http://admin.indiaenvironmentportal.org.in/category/author/madhavi-tata
[3] http://admin.indiaenvironmentportal.org.in/category/newspaper/outlook-new-delhi
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/andhra-pradesh
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/agriculture
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/farmers
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/bt-brinjal
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/biopesticide
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/organic-farming