The Tamil Nadu Green Movement, a network of environmental activists, opposed some aspects of the effluent-to-irrigation scheme in the 1980s. Since then, the Seshasayee factory has come a long way.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/example-not-followed
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/down-earth
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/environment
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/paper-and-pulp-industry
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/industrial-waste-treatment
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/wastewater-recycling
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/seshasayee-paper-boards
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tamil-nadu