The objective of this case study is to share Ghana's experience related to the national social behavioural change communication (SBCC) campaign that was launched to promote the consumption of locally produced specialized nutritious foods (SNFs) and other locally available nutritious foods. The SBCC strategy, which was a part of a stunting and micronutrient prevention programme was planned to serve as a vehicle to promote the consumption of locally produced SNFs and other locally available nutritious foods; serve as feedback mechanism to the distribution of SNFs and non-SNFs; improve attendance to health services (Antenatal, Postnatal and Child Welfare Clinics – ANC, PNC and CWC); and for adoption of positive lifestyles.

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