Localisation seems to be the flavour of the season for fast food retail giants in India.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/going-local-flavour-season-fast-food-giants
[2] http://admin.indiaenvironmentportal.org.in/category/newspaper/financial-express
[3] http://admin.indiaenvironmentportal.org.in/category/thesaurus/fast-foods
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-process-industry
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/india