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Seeking status: embracing our selfish motives for buying green [1]

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The bulk of our motives for buying green are selfish, say psychologists. So would appealing to social positioning help shift behaviours better than moralising?

Publication Date: 
04/05/2010
Tom Levitt [2]
Ecologist [3]
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Tags:
Environment [4], Consumption Patterns [5], Research [6], Ecologist [3], Tom Levitt [2], Green Products [7]

Technology Partners: MimirTech

Source URL: http://admin.indiaenvironmentportal.org.in/feature-article/seeking-status-embracing-our-selfish-motives-buying-green

Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/seeking-status-embracing-our-selfish-motives-buying-green
[2] http://admin.indiaenvironmentportal.org.in/category/author/tom-levitt
[3] http://admin.indiaenvironmentportal.org.in/category/journal/ecologist
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/environment
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/consumption-patterns
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/research
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/green-products