Seeking status: embracing our selfish motives for buying green

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The bulk of our motives for buying green are selfish, say psychologists. So would appealing to social positioning help shift behaviours better than moralising?

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Publication Date: 
04/05/2010
Tom Levitt
Ecologist
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Attachment(s): 
Seeking status embracing our selfish motives for buying green.doc
Tags:
Environment, Consumption Patterns, Research, Ecologist, Tom Levitt, Green Products