Competition is tough in the seed market, which may explain why marketing gimmicks are often used to woo farmers.
Links:
[1] http://admin.indiaenvironmentportal.org.in/news/seeds-change-4
[2] http://admin.indiaenvironmentportal.org.in/category/author/lola-nayar
[3] http://admin.indiaenvironmentportal.org.in/category/newspaper/outlook-new-delhi
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/farmers
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/compensation
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/debt
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/maharashtra
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/bayer-cropscience
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/dhule-d
[10] http://admin.indiaenvironmentportal.org.in/category/thesaurus/cotton
[11] http://admin.indiaenvironmentportal.org.in/category/thesaurus/seeds
[12] http://admin.indiaenvironmentportal.org.in/category/thesaurus/khargone
[13] http://admin.indiaenvironmentportal.org.in/category/thesaurus/bihar
[14] http://admin.indiaenvironmentportal.org.in/category/thesaurus/maize
[15] http://admin.indiaenvironmentportal.org.in/category/thesaurus/mahyco
[16] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tamil-nadu