An analysis, based on a survey of the print advertisements and TV commercials for safety content, and the pricing policy for offering safety technology of six major automobile manufacturers, shows that manufacturers are not promoting safety issues or their safety technology in any significant manner. They are not offering airbags or anti-lock braking systems in most of the base models costing less than $12,000.
Technology Partners: MimirTech
Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/automobile-manufacturers-advertising-and-traffic-safety-india
[2] http://admin.indiaenvironmentportal.org.in/category/author/dinesh-mohan
[3] http://admin.indiaenvironmentportal.org.in/category/author/abhaya-jha
[4] http://admin.indiaenvironmentportal.org.in/category/journal/economic-and-political-weekly
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/auto-industry
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/traffic-accidents
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/india
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/advertising
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/cars
[10] http://admin.indiaenvironmentportal.org.in/category/thesaurus/statistics
