The Commission on Ending Childhood Obesity (ECHO) presented its final report to the WHO Director-General, culminating a two-year process to address the alarming levels of childhood obesity and overweight globally. The ECHO report proposes a range of recommendations for governments aimed at reversing the rising trend of children aged under 5 years becoming overweight and obese. At least 41 million children in this age group are obese or overweight, with the greatest rise in the number of children being obese or overweight coming from low- and middle-income countries. According to the report, many children are growing up today in environments encouraging weight gain and obesity. Driven by globalization and urbanization, exposure to unhealthy (obesogneic) environments is increasing in high-, middle- and low-income countries and across all socioeconomic groups. The marketing of unhealthy foods and non-alcoholic beverages was identified as a major factor in the increase in numbers of children being overweight and obese, particularly in the developing world.