The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s food choices, to date, no research has assessed the influence of brand equity characters specifically.
Original Source [2]
Technology Partners: MimirTech
Links:
[1] http://admin.indiaenvironmentportal.org.in/feature-article/influence-brand-equity-characters-childrens-food-preferences-and-choices
[2] http://www.jpeds.com/article/S0022-3476(16)30391-2/pdf
[3] http://admin.indiaenvironmentportal.org.in/category/author/lauren-sophie-mcgale
[4] http://admin.indiaenvironmentportal.org.in/category/author/jason-christian-grovenor-halford
[5] http://admin.indiaenvironmentportal.org.in/category/author/joanne-alison-harrold-et-al
[6] http://admin.indiaenvironmentportal.org.in/category/journal/journal-pediatrics
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/child-health
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/advertising
[9] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-process-industry
[10] http://admin.indiaenvironmentportal.org.in/category/thesaurus/health-effects
[11] http://admin.indiaenvironmentportal.org.in/category/thesaurus/united-kingdom-uk
[12] http://admin.indiaenvironmentportal.org.in/category/thesaurus/non-communicable-diseases
[13] http://admin.indiaenvironmentportal.org.in/category/thesaurus/tv
[14] http://admin.indiaenvironmentportal.org.in/category/thesaurus/obesity
