The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s food choices, to date, no research has assessed the influence of brand equity characters specifically.

Original Source

This study evaluated the feasibility of a home-based intervention to reduce sugar-sweetened beverage intake and television viewing among children. Lower income parents of overweight children aged 5–12 years (n = 40) were randomized to a home environment intervention to reduce television viewing with locking devices and displace availability of sugar-sweetened beverages with home delivery of non-caloric beverages (n = 25), or to a no-intervention control group (n = 15) for 6 months. Data were collected at baseline and 6 months.

Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children’s viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6am-8.29pm) and evening periods (8.30pm-11.59pm) and estimated viewing audiences for children and young adults (0–4 years, 5–13 years, 14–17 years, 18–29 years).

Quick service restaurant (QSR) television advertisements for children’s meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented.

Original Source

Latest to bear the brunt of Amir Khan's "Satyamev Jayate" is the farming community in India who according to the show were using excessive pesticides during farming thus exposing consumers to the hazards posed by the pesticides.

We are writing this letter in the context of the apology recently deman­ded by the Indian Medical Association (IMA) from actor Aamir Khan, regarding the episode on 27 May 2012 of his show Satyamev Jayate (SJ) dealing with certain practices of the medical profession. We very much appreciate that the IMA wants to uphold the dignity of the medical profession. However, we feel that minimising the importance of the issues raised by this show and demanding an apology from Aamir Khan is definitely not the most appropriate way of upholding the dignity of doctors.