The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s food choices, to date, no research has assessed the influence of brand equity characters specifically.
This study evaluated the feasibility of a home-based intervention to reduce sugar-sweetened beverage intake and television viewing among children. Lower income parents of overweight children aged 5–12 years (n = 40) were randomized to a home environment intervention to reduce television viewing with locking devices and displace availability of sugar-sweetened beverages with home delivery of non-caloric beverages (n = 25), or to a no-intervention control group (n = 15) for 6 months. Data were collected at baseline and 6 months.
The National Sample Survey Office (NSSO), Ministry of Statistics and Programme Implementation has released the report titled “ Key Indicators of Household Expenditure on Services and Durable Goods” based on the related information collected during July, 2014 to June 2015 as part of NSS 72nd Round.
