We are writing this letter in the context of the apology recently deman­ded by the Indian Medical Association (IMA) from actor Aamir Khan, regarding the episode on 27 May 2012 of his show Satyamev Jayate (SJ) dealing with certain practices of the medical profession. We very much appreciate that the IMA wants to uphold the dignity of the medical profession. However, we feel that minimising the importance of the issues raised by this show and demanding an apology from Aamir Khan is definitely not the most appropriate way of upholding the dignity of doctors.