COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry's community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers. The Forum’s Platform for Shaping the Future of Media, Entertainment and Culture, has convened C-level executives from the Media ecosystem to identify leading responses to the crisis in the short term, and help build back better in the mid to long term. In the first of a series of papers on what COVID-19 will mean for the media and entertainment industry, this report, in collaboration with Accenture, explores the role of the industry in a society in crisis and how the companies’ efforts can advance recovery for long-term resilience.

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