Social and Behaviour Change Communication (SBCC) refers to a set of communication approaches, activities, and tools that are used to positively influence behaviours. There are a broad range of activities that come under SBCC. However, these constitute three broad categories: Interpersonal communication, media outreach, and community mobilisation. There is strong evidence indicating that the SBCC strategy improves health and nutrition outcomes, making it essential for interventions where a change in behaviours is needed for improving nutrition. The report is a summary of Social Behaviour Change Communication (SBCC) initiatives and best practices undertaken by WFP in India between 2017-2020.
[2]
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Links:
[1] http://admin.indiaenvironmentportal.org.in/reports-documents/change-within-advocating-better-nutrition-outcomes-through-social-behaviour-change
[2] http://www.indiaenvironmentportal.org.in/files/file/the change within.pdf
[3] http://admin.indiaenvironmentportal.org.in/category/publisher/world-food-programme
[4] http://admin.indiaenvironmentportal.org.in/category/thesaurus/nutrition
[5] http://admin.indiaenvironmentportal.org.in/category/thesaurus/food-safety
[6] http://admin.indiaenvironmentportal.org.in/category/thesaurus/mid-day-meal-programme
[7] http://admin.indiaenvironmentportal.org.in/category/thesaurus/india
[8] http://admin.indiaenvironmentportal.org.in/category/thesaurus/communication
