The change within: advocating better nutrition outcomes through social behaviour change communication interventions

Social and Behaviour Change Communication (SBCC) refers to a set of communication approaches, activities, and tools that are used to positively influence behaviours. There are a broad range of activities that come under SBCC. However, these constitute three broad categories: Interpersonal communication, media outreach, and community mobilisation. There is strong evidence indicating that the SBCC strategy improves health and nutrition outcomes, making it essential for interventions where a change in behaviours is needed for improving nutrition. The report is a summary of Social Behaviour Change Communication (SBCC) initiatives and best practices undertaken by WFP in India between 2017-2020.