The National Drinking Water Advocacy and Communication Strategy Framework 2013-2022 provides the “framework” to guide the advocacy and communication interventions in the implementation of the NRDWP. It aims to provide strategic directions for planning, designing and implementing advocacy and communication activities at national, state and district level. The objective is to promote the significance of key water practices and hygiene behaviours and community participation with regard to safety, availability and sustainability of drinking water. It seeks to influence decision makers and key influencers for their commitment and action on issues related to adequate and safe drinking water and to increase knowledge among families and communities for the uptake of hygiene behaviours for improving their health status.