Increasing global demand for food and the need to address climate change risk make it ever more urgent to both protect ecosystems and use land more productively and efficiently. Brazil is a key player in this context and has made significant gains in recent decades. Between 1970 and 2006, its average national cattle farm productivity doubled and its average national crop farm productivity quadrupled. More recently, the country’s conservation efforts have been successful in reducing the rate of Amazon forest clearings to its lowest level in 30 years. This report shows that not only is there significant further potential for simultaneously promoting economic growth and improving ecosystem protection within Brazil’s rural landscape but also that substantial improvements are already underway. Well-functioning markets and policies can boost the pace at which these changes are happening and help the country to realize latent land use efficiency gains. Such measures provide an opportunity to embed mitigation of climate change risk and increased food production in an overall strategy for developing the Brazilian rural economy.