Pretreatment of feed water to improve membrane flux during filtration of agriculture field water containing substituted phenyl urea pesticide diuron has been reported. Laboratory-made reverse osmosis membrane was used for filtration. Preliminary experiments were conducted with model solution containing natural organic matter extracted from commercial humic acids, divalent ions Ca2+, Mg2+. Membrane fouling was characterized by pure water flux decline, change in membrane hydrophilicity and infrared spectroscopy. Natural organic matter present in field water causes severe membrane fouling.